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Communication and signage for ‘Season Two –
Follow the Mud’ at Beeler Gallery Columbus, Ohio.

The signage for the project consisted of 7-meter-long
lengths of various plain fabrics. The lengths hung
freely in the gallery spaces and provided a temporal
overview of the project. In the beginning, they were
unprinted and hung as free elements in space.

Then the respective exhibition components were printed
on the lengths of fabric, until both sides were filled for
the final presentation and gave an overview of the
individual stations of the show. The lengths of fabric
assumed the task of the classic wall label here.

1. COMMUNICATION

2. SIGNAGE

3. FAIRY TALE

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